COMMON QUESTIONS:
What formats of lists can I upload to Benchmark Email?
When uploading or sending your email list to Benchmark Email, make sure your list is saved in any of the following types of files Comma Separated Values (.CSV) Text-only (.TXT) MS Excel Workbook (.XLS, .XLSX, first worksheet only)* These are the only formats supported by our system. To create a .CSV file, you can save any spreadsheet and select a different format for .CSV. Microsoft Excel, Google Sheets, and Apple
Contact Lists October 22, 2018
Can I use Automation Pro?
All users can access the Automation Pro tool at no additional charge. All users will also be able to create and save automations in Automation Pro. However, only paid users will be able to activate their automations. If you are signed up with one of our free plans, your active Automations will not terminate or delete. However, you will not be able to activate any new automations, unless you
Automation Pro September 10, 2018
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
Create Email Marketing Getting Started September 10, 2018
Can I add a personalized greeting to my email?
You can add a personalized greeting to an email created in the drag n drop editor or the HTML editor. It can include the contact’s first name, last name, or both in the greeting. You can also provide an alternative text in case the contact details are not available. To add a greeting using the Drag & Drop editor, see the steps below. In the email campaign editor, click on
Templates & Editor November 22, 2019
How to add an Opt-Out or Opt-In link into your Email Campaign?
Giving your recipients a way to Opt-in or Opt-out can build trust and engagement. Giving them this option is not only essential it is a beneficiary to your business. When contacts are not interested in receiving your emails why keep sending emails to them? Not only will they lower your open rate, but they will also lower your sending score since ISP’s keep track of this data. Let them go
Create Email Marketing September 10, 2018
What is List Verification?
List Verification is the process of removing undeliverable or dangerous emails from your list. When a marketer uploads their list into our system, it will go through our List Sampling process, in which our system checks for undeliverable emails. Based on the results the list is either rejected or approved. We utilize third party services for all of our list verification needs, these include BriteVerify as well as Kickbox, both
Contact Lists April 12, 2019
Difference between Automation Pro and Automation Lite
Benchmark proudly provides two automation features which help you to create engagement with your subscribers. Both of the features are based on email automation. However, there are some differences in the functionality. Automation Pro has advanced automated features where our Automation Lite has the basics to get you started. Automation Pro Automation Pro allows to add or remove subscribers from lists or automatically send an email based on triggers, which
Automation Lite Automation Pro January 15, 2019
How can I create an email using a Benchmark Email template?
Create an email using a Benchmark template that best fits your needs, or you can upload your HTML code to use your own template. To create an email using one of our templates: Log in to your Benchmark account. On the Dashboard menu, click the Emails tab and select Emails. Click the Create New Email button in the header section. Select Regular Email type and click Next. Choose the Drag
Create Drag & Drop Editor Templates & Editor October 24, 2019
List Approval
So you just uploaded your list, and now you can’t use it because it is Under Review going through our List Approval process. No need to panic, this process only takes a few minutes. List approval is our process to verify the existence of contacts in your list. In simpler terms, we make sure they are valid emails. During the list approval process, we sample a small percentage of your
Contact Lists February 25, 2020
Prohibited Industries and Prohibited Content
Every email campaign that gets scheduled for delivery goes through a review process, and based on the results, our system either approves or rejects the email campaign. While most clients won't ever notice a rejected email, some will, and usually, they are in “risky” sending industries. Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. Risky industries have a much higher bounce rate,
Create Email Marketing November 22, 2019