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How do I add a link to my email?

Templates & Editor Updated on August 28, 2019

You can add different types of links to your email and direct your subscribers to your webpage, a survey, or even share a video link! Here you will learn the links Benchmark accepts and how to add these to your email. 

Note: Each process will begin on the Design step of your email creation. 

You can add the following types of links to your email:


To add a Web Address link: 

  1. Click on the block where you would like to add your Web Address link. Note: If you would like to use a text, highlight the text inside the block and click the Insert Link icon. Continue following the steps below.
  2. Click the Insert Link icon   
  3. A popup will appear. On the Link Type dropdown select Web Address.  
  4. Under Website URL, enter the link URL you would like to redirect your subscribers to.
  5. When done, click Insert.

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To insert an Email Address link:

  1. Click on the block where you would like to add the Email Address link. Note: You can highlight a text, or click on the block where you wish to add the email link.
  2. Click on the Insert Link icon
  3. On the popup provided, choose Email Address from the Link Type dropdown. 
  4. Enter the Email Address on the space provided.
  5. Then, click Insert.

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To insert a Phone Number:

  1. Click the block where you want to add the Phone Number
  2. Now click the Insert Link icon
  3. An Insert Link popup will appear. Under Link Type, select Phone Number.
  4. Add the phone number in the Phone Number space provided.
  5. Click Insert.

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Adding an Anchor link

Anchors link to specific areas in your email by using anchor tags. For example, if you want to give readers the chance to skip to other parts of your email. Before adding anchors to your email, you’ll need to create the anchor tags in the specific areas. Here is how you do that. 

  1. In your email, open the text block and click on the space where the anchor tag will be.
  2. Then, click on the anchor icon and name your anchor.
  3. Click on the Save option. Now, you are ready to link to an anchor tag! Here is how you link to an anchor tag.
  4. Choose and click on the block where you would like to add the Anchor link. 
  5. Click the Insert Link icon
  6. Choose Anchor on the Link Type dropdown.
  7. Then, select from your available anchors and click Insert.

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Benchmark Survey link

All active surveys created in your Benchmark account are available in the Drag & Drop Editor.

  1. Go to the block where you wish to add the survey and click on it to open. Note: If you are going to use text as the link, highlight the text and click the Insert Link icon to continue.
  2. Now, click the Merge dropdown menu and select Survey. If you don’t see the merge icon, click on the More dropdown option to see it. 
  3. Under Link Name, give your survey a name. If you highlighted text it will appear here.
  4. Select a live survey under the Survey Name dropdown. 
  5. Click the Insert button. 

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To add the video:

  1. Go to Blocks.
  2. Drag and Drop the Video block to the section of the email where you would like to display your video. (A green block will appear with the text: Drop Here).
  3. Click on Link to Video.
  4. The Video Gallery page will open. Hover over your video and click Insert. Note: If you do not have the video added to your Video Gallery, you can click on the Insert Video from URL dropdown. Under Video URL paste your video URL, then click Insert. The video will be added to your Video Gallery and automatically to your Email.
  5. Customize your Video block by choosing a background, border color, and or padding. You can also click on Replace if you would like to replace your selected video with another. 
  6. Last, click Save & Close when done. 

Important: The video is not embedded in your email. This is because the email clients would flag the email as spam if your email contains scripts and embed tags. Benchmark overcomes this problem by using a screenshot of the video and a link on it. When the recipient clicks on the image to play the video, the recipient is taken to a web version of the email with the video in it. The video will play in the browser within your email layout.

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If you have additional questions, please feel free to contact our support team via Email, LiveChat or by Phone.

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