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How do I personalize the subject line (or content) of my email?

Getting Started Updated on January 27, 2010

 

Note: Benchmark Email does not advocate adding a contact’s first name in the subject line of your emails. Doing so may lead to an increase of spam complaints, as spammers are known for using personal data in the subject line of emails.

If you want to use personalization in your email, you would have to use the construct [contact_attribute:FieldName] where FieldName refers to the field name

For example: “[contact_attribute:firstname] check out our new products,” If James Anderson receives your email, it will say: “James check out our new products” in the subject line.

You can go to the ‘preview’ and check if the contact details are replaced. If the contact detail does not exist, the field will appear blank.

Some of the common tags would be

[contact_attribute:firstname] [contact_attribute:lastname] [contact_attribute:email] or [contact_attribute:FIELDLABEL] where FIELDLABEL is the label of the field used in the contact list. To get the labels you can go to the detail of any contact and copy-paste the label e.g “Job Title” or “Business Phone” etc. These would translate into [contact_attribute:Job Title] and [contact_attribute:Business Phone]

Personalization will not show up in test emails because there is no reference to specific contact details. You can send your email campaign to a small set of contacts if you’d like to test your personalization.

Using Emoji’s

You can also personalize your emails using Emojis. Our Emoji Picker is loaded with websafe and mobile friendly emojis.

Benchmark emoji picker in subject line

Avoid replacing words with emojis. Instead, use them to compliment your text in case your chosen character doesn’t display in your recipient’s inbox. Emoji’s display is determined by your recipient’s device type, operating system, and email client.

If you have any questions regarding your Email Subject line, please feel free to contact our support team via Email, LiveChat or by phone.

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