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Why are role-based addresses not imported to my list?

Contact Lists Updated on November 27, 2020

Role-based addresses are usually set up by a company to manage generic inquiries or issues related to that organization. These emails are managed by several people or individuals who may be part of different departments. Sending informative emails to such email addresses results in a high complaint rate and we do not allow such addresses to be imported in bulk.

If you have explicit permission from such a contact to send email messages, you can go to the “Add Individual Contacts” option to manually add each role-based email address to your email.

To see what specific role addresses will Benchmark Email block from bulk importing, click here.

If uploading a list via RESTful API you could see an error message for role-based emails.

Some error messages may look like this.

Code Field Meaning
100 Email Email not added
100 Optin Valid email, but no email permission; (Data.EmailPerm = 0)


If you have additional questions, please feel free to contact our support team via Email, LiveChat or Phone.

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