Benchmark accounts can have different statuses, and some are based on account payment. If your account does not renew then expect an expired state. Aside from nonpayment, not following the Benchmark terms of agreement could result in a pending, suspended, or even a terminated status. If your account is expired due to nonpayment, please click here to learn how to renew your account.
Of course, all cases are different, but below we have listed some reasons why we terminate or suspend accounts.
Suspicious behavior can be several things. However, this is usually an indicator of someone or something (bot signups are real) that is up to no good. How we determine this is different for each case, but here are some examples.
While getting blacklisted can happen even to the best sender, getting blacklisted repeatedly can ultimately end up costing you your account.
Negative Account Rating
This is a mix of abuse complaints along with a high bounce rate. To better protect our sending servers, our system will automatically suspend accounts that are negatively impacting our sending servers. If this happens, our delivery team reviews the accounts and contacts the account owner to help guide them with better sending practices.
Sending Phishing Content
Sending Phishing content is a big NO-NO, yet we still find users who attempt this. If an account is found distributing phishing content, it will immediately be terminated.
After a user has requested to have their account canceled, they will have access until the accounts renewal date. After this date, data access is limited.
We have filters to avoid prohibited industries, however, sometimes a few get in, and when our support team catches them, we immediately terminate. Click here to view a list of prohibited industries.