Where can I find my Opt-in contacts?
Opt-in contacts are recipients who have confirmed via email that they would like to receive your email marketing messages. By either confirming via the Confirmation Email or by clicking on the Reconfirm link in any of your email campaigns. To see the Opt-in subscribers in your Benchmark list. Please follow the steps below. From the left menu, select Contacts. Click on the name of the contact list for which you
How do I create a targeted list?
A Targeted List is a list created based on your contacts’ email interaction level, such as opens, unopens and URL clicks. Note: This is a paid feature. If you would like to take advantage of its functionalities, Click Here to upgrade your account. Follow the steps below to create a Targeted List: Log into your Benchmark account. From your Dashboard menu, click on Contacts. Click on the Create New List
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
How do I create an RSS to Email campaign?
You can now automatically send email campaigns to your subscribers with the latest news/blogs from your website (or any other RSS feed). To create your RSS Email: To create your RSS Email: Sign in into your Benchmark account, once there click on Emails in the left menu. Click on Create new Email button. Select RSS email from the options provided. Select the Editor Type you will use to create your
Can I use CSS (cascading style sheets) in my emails?
You can use CSS in your emails, however many email clients do not implement the most current (or any) CSS standard. Also note that most email clients automatically block external stylesheets. If you must use CSS, use only inline styles. Also, be sure to test your email thoroughly to make sure that your email is displayed properly in a few of the major email clients. This will greatly increase the
How do I create an email using my own HTML code / webpage?
Benchmark offers several hundred email templates, but if you can’t find one that suits your needs, you can use your own template. If you’ve created your own HTML template, please note that the steps to create a message with that template are different than the ones you would take if you use one of our templates. NOTE: The following steps assume that you have already created your HTML template, and
What happens if I personalize my email and the field I use to do this is empty?
If the field that you attempted to merge into the body of the email does not have a value, it will not appear in the body of your email. Note: The exception to this is the first name field. If this does not have a value, it will appear as 'subscriber' to your contacts.
Where can I change the ‘From‘ address on my emails?
To change the From address: After you create an Email, the From Address mentioned in the Account Settings is used. You can change the from address in Describe Step of the Email creation process. To change the default name and email address used in the emails Hover over the Avatar drop down and select Account Settings. Edit the From Name and From Email under the Email Message settings. Click Save
If I send a one test email, will it show up just like it would to my subscribers?
If you send a test email from the 'Editor' preview page, the body of the email will appear as it will to your contacts. However, the formatting may differ in some of your contacts' email clients. Also, test emails include a additional item in the the standard footer indicating it is a Test Email. All special links (subscribe, optin, survey, manage subscription) would run in test mode. Every email that
Can I merge information like the contact‘s name to personalize the email?
Yes, you can insert a contact's information into the body of your email. You can merge any of the fields available including name, phone number, customer ID number and more. As long as you have that info in your contact list, you can merge it. Here's how you merge field data into your email: Click on "Emails" tab Click the "Edit This Email" icon (When you click the 'Emails' link,