How can my recipients Manage their subscription?
Recipients can manage their subscription by using the Manage Subscription link in the footer of your email campaign. To learn how your recipients can manage their subscription, please see the steps below. Locate and click on the Manage Subscription link in the footer. They will be directed to Manage Subscription Page with the following details Their email address Lists in which their email address is added. First name and last
Where can I find my Opt-in contacts?
Opt-in contacts are recipients who have confirmed via email that they would like to receive your email marketing messages. By either confirming via the Confirmation Email or by clicking on the Reconfirm link in any of your email campaigns. To see the Opt-in subscribers in your Benchmark list. Please follow the steps below. From the left menu, select Contacts. Click on the name of the contact list for which you
How do I create a targeted list?
A Targeted List is a list created based on your contacts’ email interaction level, such as opens, unopens and URL clicks. Note: This is a paid feature. If you would like to take advantage of its functionalities, Click Here to upgrade your account. Follow the steps below to create a Targeted List: Log into your Benchmark account. From your Dashboard menu, click on Contacts. Click on the Create New List
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
How do I create an RSS to Email campaign?
You can now automatically send email campaigns to your subscribers with the latest news/blogs from your website (or any other RSS feed). To create your RSS Email: To create your RSS Email: Sign in into your Benchmark account, once there click on Emails in the left menu. Click on Create new Email button. Select RSS email from the options provided. Select the Editor Type you will use to create your
How can I change the default footer logo in my Emails?
We can only display our logo at the bottom of the email. There are different styles of logos for you to choose from in Editor step of the Drag & Drop Editor. While editing the email, click on the Footer section and select your logo or "Badge":
Can I use CSS (cascading style sheets) in my emails?
You can use CSS in your emails, however many email clients do not implement the most current (or any) CSS standard. Also note that most email clients automatically block external stylesheets. If you must use CSS, use only inline styles. Also, be sure to test your email thoroughly to make sure that your email is displayed properly in a few of the major email clients. This will greatly increase the
What happens if I personalize my email and the field I use to do this is empty?
If the field that you attempted to merge into the body of the email does not have a value, it will not appear in the body of your email. Note: The exception to this is the first name field. If this does not have a value, it will appear as 'subscriber' to your contacts.
How do I create an email using my own HTML code / webpage?
Benchmark offers several hundred email templates, but if you can’t find one that suits your needs, you can use your own template. If you’ve created your own HTML template, please note that the steps to create a message with that template are different than the ones you would take if you use one of our templates. NOTE: The following steps assume that you have already created your HTML template, and
What is an anchor link? Can I use one in Benchmark Email?
An Anchor is a hyperlink in your email, that you click on to send you to another part of the email. Anchors are usually used in long and tall emails and aids in navigating through the email. You can think of it as a boat anchor, you set the anchor somewhere in the email, and then you hop on a boat for the anchor, or in this case, click a