How do I upgrade from a free trial to a paid account?
You have the ability to upgrade at any time once logged into your Benchmark account. From any page in your account you will have the Upgrade option by clicking on your Username. Kindly follow the steps below to upgrade: Click on your Username and select Upgrade. In the box provided, enter the number of subscribers you have. Here you will see the different plans available. Select a plan that best
Getting Started September 1, 2018
How to add an Opt-Out or Opt-In link into your Email Campaign?
Giving your recipients a way to Opt-in or Opt-out can build trust and engagement. Giving them this option is not only essential it is a beneficiary to your business. When contacts are not interested in receiving your emails why keep sending emails to them? Not only will they lower your open rate, but they will also lower your sending score since ISP’s keep track of this data. Let them go
How can I create an email using a Benchmark Email template?
You can create an email by using one of the many Benchmark Email templates or you can upload your own HTML code To create an email using one of our templates: Log in to your Benchmark account. On the Dashboard menu, click the Emails tab. Click the Create New Email button in the header section. Select Regular Email type and click Next. Choose the Drag & Drop Editor and click
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
Why Do I have to use my Website?
Using your own domain or your own website is required but it's for the better! By using your URL, Benchmark can better your deliverability to your recipients. Well what if I don't have a website? Not to worry! There are services like Wix and Squarespace that can help you build a website, or any of the following are also usable: Social Media Websites Facebook (http://www.facebook.com/profilename) Twitter (http://www.twitter.com/profilename) LinkedIn (http://www.linkedin.com/in/profilename) Social
Getting Started June 30, 2014
Do I need to have a website in order to use Benchmark Email?
A website is not necessary to use Benchmark Email. There are several ways you can be successful in email marketing without creating and maintaining a website. Email marketing without a website will still allow you to: Create campaigns that are personalized and targeted to your subscribers. Build your contact list by creating a signup form and placing it in your emails. Spread the word about events happening both online or
Getting Started October 18, 2011
How do I increase traffic to my website?
Having a solid group of responsive subscribers is the ideal situation for any small business owner. You can feel confident that these subscribers will be frequent visitors to your website. However, you also want to increase the number of people who visit your site that have not yet signed up for your services and products. Here are some suggestions that may help attract a higher volume of new visitors to
Getting Started August 18, 2011
Is my computer system set up correctly to work with Benchmark Email?
Getting Started August 13, 2011
Getting Started August 13, 2011
What limitations does the CAN-SPAM Act of 2003 place on my subject line?
The CAN-SPAM Act of 2003 requires that your subject line accurately reflect the contents of your email. Your subject line must not use tricks to get your subscribers to open the email. For example, if you are giving away free merchandise with a conditional purchase, your subject line cannot simply say "Free XYZ" but instead would have to include the information about the conditions associated with the giveaway. Examples of
Getting Started August 4, 2011