What is the difference between a variable and variant?
Variables are what you've chosen to test within the email or Variant. For example, in a From Name / Subject Line AB Test, the From Name and Subject Line are the Variables and the Email with the revisions to the From Name and Subject Line would be the Variant.
How do you manually choose a winner?
In Step 4 (Rules tab) of creating an AB test, select "Manually- I will monitor the results and choose the winning variant and final send time myself." To pick the winning Variant (after completing the step above): Hover your cursor over Tools Select AB Testing from the drop-down menu Click on the desired AB Split Test Name Choose a winning variant Select Send Immediately or schedule it for a future
What is an AB Test?
With our AB Test feature you can improve your performance by testing different variables within your email to determine the success by the total number of Opens, Clicks, or Opens & Clicks and choose the "winner" to send to your remaining contact list. Decide what type of test you would like to run, the number of variants and recipients. Choose whether you want your winning variant to be determined by Opens,
How do I Create an AB Test?
To create an AB Test, you must start by creating an email and saving it as a draft. If the email is not saved as a Draft, it will not show up as an available option. Follow the instructions below, to create an AB Test: Log in to your Benchmark account. Create an email (click here to find out how) In Step 4 (Schedule Delivery, select Save as Draft, I’ll send
Can I Test Out Content in an AB Test, Such As Graphics, Paragraphs, Links, etc.?
Yes, you can test out the content in your campaigns Benchmark offers a feature Campaign vs. Campaign AB Test. AB Testing will allow you to see which campaign has better overall results, whether you are measuring by Opens, Clicks or even Forwards you can even set a time period to run your test this. To create a Campaign VS. Campaign AB Test, please use the following instructions: Log into your
What Is the Difference Between Creating an AB Test From the Scheduling Page or Using the AB Test Tool?
Creating an AB test in Step 4 of the email creation process limits your AB test to only the Subject Line testing. Benchmark provides 3 additional options aside from the Subject line testing. Each will have its own benefits and will be easy to use. From Name / Subject Line Test Measures your recipient's response to different Subject Lines or From Names. Campaign vs. Campaign Test Measures your Recipient's response
What are the different types of AB Tests I can do in Benchmark Email?
From Name / Subject Line Test - This test measures your recipient's response to different Subject Lines or From Names to determine which variant returns the greatest value Campaign vs. Campaign Test - This test measures your recipient's response to different email campaigns Multiple Variable Test - This test measures your Recipient's response to Multiple Variables in your email campaign including From Name, Subject Line and From Email Address to