How do I use Quicksend to resend an email?
The Quicksend feature allows you to resend a previous email campaign (created in the last 60 days) to individual contacts that you choose from other lists. To send a previously sent email campaign to individual contacts with Quicksend, use the following steps: Click on the Contacts tab. Find the list that contains the contacts you wish to Quicksend to. Go to its details page by clicking on the hyperlinked Contact
Can I Add Google Analytics Tracking To My Email Campaigns?
If you use Google Analytics on your website, you can actually track clicks from your Benchmark email campaigns all the way to purchases on your website. Benchmark can do this automatically for you, giving you a better picture of your email marketing return on investment. You must first create a Google Analytics account and set this up on your website. Be sure to set it so that it may
How can my recipients Manage their subscription?
Recipients can manage their subscription by using the Manage Subscription link in the footer of your email campaign. To learn how your recipients can manage their subscription, please see the steps below. Locate and click on the Manage Subscription link in the footer. They Manage Subscription Page will open with the following details: Their email address Lists in which their email address is added. First name and last name (if
Where can I find my Opt-in contacts?
Opt-in contacts are recipients who have confirmed via email that they would like to receive your email marketing messages. By either confirming via the Confirmation Email or by clicking on the Reconfirm link in any of your email campaigns. To see the Opt-in subscribers in your Benchmark list. Please follow the steps below. From the left menu, select Contacts. Click on the name of the contact list for which you
How to add an Opt-Out or Opt-In link into your Email Campaign?
Giving your recipients a way to Opt-in or Opt-out can build trust and engagement. Giving them this option is not only essential it is a beneficiary to your business. When contacts are not interested in receiving your emails why keep sending emails to them? Not only will they lower your open rate, but they will also lower your sending score since ISP’s keep track of this data. Let them go
How do I create a targeted list?
A Targeted List is a list created based on your contacts’ email interaction level, such as opens, unopens and URL clicks. Note: This is a paid feature. If you would like to take advantage of its functionalities, Click Here to upgrade your account. Follow the steps below to create a Targeted List: Log into your Benchmark account. From your Dashboard menu, click on Contacts. Click on the Create New List
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
Prohibited Industries and Prohibited Content
Every email campaign that gets scheduled for delivery goes through a review process, and based on the results, our system either approves or rejects the email campaign. While most clients won't ever notice a rejected email, some will, and usually, they are in “risky” sending industries. Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. Risky industries have a much higher bounce rate,
How do I make a copy of an existing email?
At some point, you may want to duplicate an existing email you have created. Copying an email will allow you to make changes and maintain its original copy. To make a copy of an existing email in your account: Log in to your Benchmark account. Click on the Emails tab from the Dashboard menu. Locate the email you would like to duplicate and click on the More Options (3 dots)
Email Marketing November 7, 2019
How Benchmark Can Help you be GDPR compliant & what it means to be forgotten.
Benchmark Email can help you stay GDPR compliant and you can keep your peace of mind. We already allow you to remove anyone who may not want to be part of your list, by providing the Unsubscribe option. However, in this case, if someone reaches out to your company and asks to be removed “forgotten” entirely from your database, we can help with the email marketing aspect by deleting them
Email Marketing August 7, 2019