How do I create a targeted list?
A Targeted List is a list created based on your contacts’ email interaction level, such as opens, unopens and URL clicks. Note: This is a paid feature. If you would like to take advantage of its functionalities, Click Here to upgrade your account. Follow the steps below to create a Targeted List: Log into your Benchmark account. From your Dashboard menu, click on Contacts. Click on the Create New List
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
What restrictions does Benchmark Email place on email communication content?
Every campaign that is scheduled for delivery goes through a review process. Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. The following types of emails will not be allowed from Benchmark Email: Illegal goods or services Escort services Get-rich-quick or work-at-home schemes Gambling services, products or gambling education Pornography or nudity content Adult novelty items or references in content Marketing or sending
How do I make a copy of an existing email?
At some point, you may want to duplicate an existing email you have created. Copying an email will allow you to make changes and maintain its original copy. To make a copy of an existing email in your account: Log in to your Benchmark account. Click on the Emails tab from the Dashboard menu. Locate the email you would like to duplicate and click on the More Options (3 dots)
What is Throttling?
Controlling the amount of email campaigns sent to your recipients ISP’s during a timed period is called Email Throttling. The practice of email throttling might not be the most favorable when you want to get your messages out, but ignoring this can mean a poor sending reputation and could lead to low open rates. Slow and steady sending, to begin with, will enhance your reputation and acceptance rate by the
Delivery December 11, 2018
How do I create an RSS to Email campaign?
You can now automatically send email campaigns to your subscribers with the latest news/blogs from your website (or any other RSS feed). To create your RSS Email: To create your RSS Email: Sign in into your Benchmark account, once there click on Emails in the left menu. Click on Create new Email button. Select RSS email from the options provided. Select the Editor Type you will use to create your
Can I add a Text Disclaimer to my Email?
Yes, you can add a Text Disclaimer in your emails. We understand your company may need to add a disclaimer to your emails for security or privacy reasons. We offer two different ways to add a Text Disclaimer in your email, in the Permission Reminder or by using one of our Text Blocks. To learn how to add these please see instructions below: Permission Reminder Start by creating a new
Why do I have to Split my list? And what does it mean to warm up my IPs or throttle my emails?
When you first upgrade your account to a High Volume Sending Plan, there will be new dedicated IP(s) assigned to your account. Dedicated IP’s are designated to you to ensure that your email deliverability is independent of any other Benchmark account. To learn more about Dedicated and Shared IP’s Click Here. Anytime you start sending from a new IP address, precautions should be made such as warming up the IP.
Delivery August 7, 2018
What is Email Authentication?
Today ISP's are seriously working to rid their networks of spam. Email authentication can help these ISP's to validate that the email is originating from a legitimate source and the recipient can validate the mail source. So if an email message appears to come from one domain, while actually it is delivered from another, the recipient can verify if the mail source is valid based on additional header information
Delivery September 20, 2018
What is the Inbox Checker and how do I create an Inbox Checker test?
The Inbox Checker is a feature that allows you to see how your emails will appear, by providing you screenshots, from various email clients before sending to your entire list. You can even test different spam filters to find out whether they Pass or Fail. To create an Inbox Checker, follow these steps: Log in to your Benchmark account. Click on Emails from the Dashboard menu. Now select Inbox Checker.