Knowledge Base Home aero-right Email Marketing

Where can I see the reasons people unsubscribed?

For those users that unsubscribe from your mailing list, you can view a report in your account. To see the Unsubscribes report: Log in to your Benchmark account.
 Select Reports from the Dashboard menu. By default, the system will prompt you to Email Reports. 
 Choose the Email campaign you want to view. Click on Activity Details on the menu bar on the left-side of the page. On the Opens

Delivery January 23, 2019

What are the benefits of email authentication?

Nowadays most businesses rely on email marketing to send their clients notifications, promotions, and updates. When using email marketing, you will need to implement different forms of email authentication to achieve better delivery rates. Email authentication helps by verifying that the emails are actually from you or your business. All major ISP’s like Hotmail, Gmail, AOL and Yahoo use email authentication to filter out suspected spam emails. Email authentication can

Delivery Reports March 1, 2019

How to Reduce Spam Complaints?

  The following tips will help you reduce spam complaints: Confirmed opt-in: The best way to ensure that your subscribers want to receive emails from you is by using a confirmed opt-in process. It requires your subscribers confirm their subscription, usually by clicking a link in an email, before they can be added to your email list. Your list only: It is not acceptable to purchase email lists or use

Delivery Reports March 1, 2019

What are SPF records?

  A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for

Delivery October 3, 2018

What is DKIM?

By now you should be familiar with SPF Records and why they are essential to your sender's reputation. However,  the SPF Record is part one for basic authentication. Part 2 requires you to add a new CNAME giving you a double authentication which helps improve your delivery success. Most ISP’s will utilize SPF, and DKIM to validate incoming emails. If the email records are not verified, it will most likely

Delivery General questions March 8, 2019

How to Warm Up your Dedicated IP

IP warming is a practice, you gradually increase over time, the number of emails you send out via your IP address. Email Blasting out of a “cold” IP address damages deliverability and might catch the ISP radar’s attention. When switching to a new IP address, it’s critical to start slowly with a low send volume, in order to establish a good sender reputation with the new IP address. This gradual

Delivery Reports March 1, 2019

Can I use a flash movie in my emails?

We recommend you do not use FLASH / SWF objects in your emails as most email clients will filter out your email. If you do want to use animation, use an animated gif. If you want to use interactive animation, we recommend you use an image as a placeholder, with a link to a Webpage containing your Flash object. See how to include images in your HTML messages.

Create Email Marketing December 19, 2018

If I send a one test email, will it show up just like it would to my subscribers?

If you send a test email from the 'Editor' preview page, the body of the email will appear as it will to your contacts. However, the formatting may differ in some of your contacts' email clients. Also, test emails include a additional item in the the standard footer indicating it is a Test Email. All special links (subscribe, optin, survey, manage subscription) would run in test mode. Every email that

Create Email Marketing December 19, 2018

How can I cut back on spam complaints?

  The following tips will help keep your complaints to a minimum : Make sure that you have explicit permission to send email to your contacts. Make sure your sign-up form comes with an explicit permission statement. This statement should indicate the type of content in your emails as well as your sending frequency (for example, weekly, bi-weekly, monthly). Make complete use of your welcome email so users know that

Delivery General questions March 8, 2019

My emails are not counting as bounces and yet my recipients have not received them. Why?

  If your contacts are not getting your emails, but you do not see any bounces in the tracking for that email, your contact most likely has a filter on their email server or client that is blocking your email. The filters may cause your email to be placed in your contact's spam or junk folders. If the filters on your contacts' email servers are blocking messages sent from our

Delivery March 1, 2019

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