Difference between Automation Pro and Automation Lite

Automation Lite Automation Pro Updated on August 8, 2022

Benchmark proudly provides two automation features that help you create engagement with your contacts. Both of the features are based on email automation. However, there are some differences in functionality. Automation Pro has advanced automated features, and Automation Lite has the basics to get you started. In addition, automation lite is available for free and paid users, whereas Automation Pro is only available for paid users.

Automation Pro

Automation Pro allows you to add or remove subscribers from lists or automatically send an email based on triggers, which are tasks that automation lite can’t do.

In Automation Pro, you’ll use a Canvas to piece parts of your automation together. Once you’ve activated an automation, subscribers will go through the entire thing without you having to lift a finger. The automation consists of the following.

1. Triggers: This step determines how your subscribers will enter your automation. The following are the type of triggers available.
   • Added to a List
   • Added to a Segment
   • Website Engagement
   • Date and Time
2. Actions: This step helps automate/perform tasks for you. The following are the types of actions available.
   • Send email
   • Add to a list(s)
   • Remove from list
   • Update Contact Details
   • Add or Remove from Facebook Audience
   • Jump To
3. Conditions: This step allows you to create new automation paths based on subscriber events. The following are the type of conditions available.
   • Multiple Conditions
   • Is in list
   • Is in segment
   • Is not in the segment
   • Website activity
   • Email engagement

Automation Lite

Automation Lite is a feature that provides a series of emails that are scheduled to be sent to your subscribers over a specified period of days. Automation lite can have multiple emails. The following are the features of the Automation Lite tool.

1. Contact list Automation: Allows to send a welcome email to new subscribers or send Birthday, Anniversary or reminder email based on the date fields in the contact list.
2. Email Engagement Automation: Engages subscribers when they open or click a link within the email campaign. This feature is only available in paid plans.
3. Reports for Automation Lite are available under the reports section.

Automations can be scheduled based upon the subscription date of each of your contacts. When you create your automation, you can specify how many days after the subscription date to send a particular message.

For example, if you create an Automation lite email, you can set that email to be sent on day 0. This means that the contact will receive the message on the same day that they are subscribed to the list. If you set a message for day 5, the contact will receive the message 5 days after they subscribe to the list.