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Difference between Automation Pro and Automation Lite

Automation Lite Automation Pro Updated on March 12, 2020

Difference between Automation Pro and Automation Lite

Benchmark proudly provides two automation features that help you to create engagement with your subscribers. Both of the features are based on email automation. However, there are some differences in functionality. Automation Pro has advanced automated features, and Automation Lite has the basics to get you started. Automation lite is available for free and paid users, whereas Automation Pro is only available for paid users.

Automation Pro

Automation Pro allows you to add or remove subscribers from lists or automatically send an email based on triggers, which are tasks that automation lite can’t do.

In Automation Pro, you’ll use a Canvas to piece parts of your automation together. Once you’ve activated an automation, subscribers will go through the entire thing without you having to lift a finger. The automation consists of the following.

  1. Triggers: This step determines how your subscribers will enter your automation. The following are the type of triggers available.
    • Added to a List
    • Added to a Segment
    • Website Engagement
    • Date and Time
  2. Actions: This step helps automate/perform tasks for you. The following are the types of actions available.
  3. Conditions: This step allows you to create new automation paths based on subscriber events. The following are the type of conditions available.
    • Multiple Conditions
    • Is in list
    • Is in segment
    • Is not in the segment
    • Website activity
    • Email engagement

To learn more about each option available in Automation Pro, click here.

Automation Pro also provides templates to ease the tasks.

Automation reports are accessible from your Automation Pro dashboard and on the canvas. This helps to see the progress in the automation node by node.

Automation Lite

Automation Lite is a feature that provides a series of emails that are scheduled to be sent to your subscribers over a specified period of days. Automation lite can have multiple emails. The following are the features of the Automation Lite tool.

  1. There are two automation types in automation lite.
    • Contact list Automation: Allows to send a welcome email to new subscribers or send Birthday, Anniversary or reminder email based on the date fields in the contact list.
    • Email Engagement Automation: Engages subscribers when they open or click a link within the email campaign. This feature is only available in paid plans.
  2. Reports for Automation Lite are available under the reports section.

Automations can be scheduled based upon the subscription date of each of your contacts. When you create your automation, you can specify how many days after the subscription date to send a particular message.

For example, if you create an Automation lite email, you can set that email to be sent on day 0. This means that the contact will receive the message on the same day that they are subscribed to the list. If you set a message for day 5, the contact will receive the message 5 days after they subscribe to the list.

Note: Automation Lite will send emails to the newer contacts in a list. If contacts are imported to a list which has an active autoresponder, the newer contacts will receive the autoresponder emails.

If you have any other questions on Automation Pro or Lite, please feel free to contact our support team via Email, LiveChat or Phone.

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