Giving your recipients a way to Opt-in or Opt-out can build trust and engagement. Giving them this option is not only essential it is a beneficiary to your business.
When contacts are not interested in receiving your emails why keep sending emails to them? Not only will they lower your open rate, but they will also lower your sending score since ISP’s keep track of this data.
Let them go and invite in those who really want to hear from you. By also adding an Opt-in link you’ll learn who wants to receive your emails and create another list only of those who have opted in.
You can add merge tags in your emails to allow your recipients to reconfirm their interest or unsubscribe from the current mailing list. Create an email using the Drag and Drop editor, and select the contact list you want the Opt-in/out link in.
To learn how to add these links, please follow the steps below.
You can also provide Unsubscribe as an option to your subscribers to select in the same way. Please follow the below steps for the same.
Note: The merge tag should be used in a sentence/text or as the button text and not in the link block, because there is a unique link generated for each subscriber.