Benchmark Email’s Claude integration lets you manage your email marketing in natural language. Instead of navigating your Benchmark dashboard, you can ask Claude to perform actions such as creating emails, viewing email reports, or managing contacts. This article will walk you through connecting Benchmark Email to Claude.
BEFORE GETTING STARTED
Before setting up the integration, make sure you have:
An active Benchmark Email account.
A Claude Pro, Team, or Enterprise plan(Custom connectors are not available on Claude’s Free plan.)
No downloads or software installations are required. The MCP server is hosted remotely.
Connect Benchmark in Claude
The integration begins within your Claude account.
In the chat area, click the + icon and select Add Connectors.
Then select Manage Connectors, then click Add Custom Connector.
Enter the Server name “BenchmarkEmail” and the Remote MCP Server URL.https://mcp.restapi.benchmarkemail.com/mcp).
Then click Add.
On the Connectors page, select Connect next to Benchmark. This will take you to the Benchmark classic login screen.
Enter your Benchmark classic username and password.
Once connected, you can use Claude to manage contacts, create emails, and view campaign reports — all through simple prompts.
The first time you perform certain actions, Claude will request permission to access specific areas of your account, such as emails, contacts, or reports. Click Allow to grant access and continue.
Here are some example prompts you can ask, and how they will appear in your Benchmark account.
Claude AI Prompt: Create an email campaign for new job openings for [company name}, for software developers and other positions, use [name of contact list].
Benchmark Email
Example Prompts
Here are additional example prompts you can use with Claude and the Benchmark Email integration.
📧 Create & Manage Emails
Create a campaign
Create a promotional email for our Spring Sale with 20% off. Use the ‘VIP Customers’ list.
Create a newsletter for March highlighting our latest blog posts and upcoming webinar.
📊 View Reports & Performance
Campaign performance
Show me the open and click rates for my last email campaign.
Which email had the highest open rate this month?
Compare the performance of my last two campaigns.
Subscriber activity
Show me contacts who clicked the link in my last email.List subscribers who haven’t opened any emails in the past 90 days.
👥 Manage Contacts
Add or update contacts
Add a new contact: Maria Lopez, maria@email.com, to the Leads’ list.
Update John Smith’s contact record to include the company name Acme Corp.
List management
Create a new list called Webinar Registrants – April.
Move everyone from the Leads list who opened the last email into a new list called Engaged Leads.
Segmentation
Create a segment of contacts in California.
Create a segment of subscribers who joined in the last 30 days.
🤖 Automation & Workflows
Create a welcome email for new subscribers who join the ‘Main Newsletter’ list.
Show me all active automations.
Pause the automation called Abandoned Cart Follow-up.
📈 Strategy & Insights
Claude can also help interpret your data:
Based on my last three campaigns, what subject lines performed best?
What time of day has the highest open rate for my emails?
Give me recommendations to improve my click-through rate.
Integrations 
BEFORE GETTING STARTED
