Add emojis in your emails subject line and engage with your subscribers in a different and more inviting approach. Benchmark provides the right tools to increase your open rate by implementing websafe and mobile friendly emojis as your email marketing strategy! You can grab your emojis, or you can use the emojis provided by Benchmark. The emojis provided are hosted through Emojipedia, and not all recipients will see the same emoji shape or style. The style of emoji your recipients see is based on their device.
Ex. Emojis in different devices.
In today’s world, emojis can help you express your message in a fun new way.
We don’t recommend you replace your subject line text with emojis. Instead, we suggest you use them as text enhancers.
Below are the various options available for adding emojis to your campaign’s subject line:
This is available on the Regular Email and RSS Email option, by selecting the Drag & Drop Editor, Code Editor or Plain Text Editor.
Once logged into your Benchmark account:
Note: For AB Testing type, choose the From Name/Subject Line Test and Multiple Variable Test option. Emojis are not available in the Campaign vs. Campaign Test and Delivery Time Test options since your subject line was already preselected the moment you created your email.
To learn how to create an AB Test Click Here.
Things to Consider:
Click Here to learn more on how to personalize your email’s subject line.