As the online world continues to grow in popularity, with as many as 91% of American adults claiming to use email (according to Pew Internet & American Life Project), it is important that your business is online as well. However, people do still visit stores from time to time and therefore it is crucial that you maximize the in person opportunities as much as possible.
Trying to figure out how to collect contacts face-to-face can feel a little more personal than we are used to, though. But having direct contact with your customers is an excellent way to start building a relationship with them.
Here are just a few ways you can get started:
*Note: Make sure you have a clear and obvious signup form on your website. Directing people to your site is great, but giving them a place to sign up for newsletters and such is even better.
*Note: It is not enough to simply ask for the email address. You have to make it clear that you are requesting the information for marketing purposes and receive their permission to send your newsletter to them.
Now that you have a few more options to increase your contact list, you will want to keep it organized. If the email addresses were collected one by one, you will want to create a spreadsheet of the data to import it into your Benchmark Email account. You may also utilize our Copy & Paste feature or manually type in each contact as you collect them.