Why is the unsubscribe link mandatory in my campaigns?
In order to comply with the CAN-SPAM Act, recipients must be given at least one unsubscribe link in every email correspondence sent. Benchmark Email ensures this is followed by automatically inserting an unsubscribe link in the footer of all newsletters that are sent through our system. We also recommend placing a link in the header of your email as well. The option to do this is in Step 1 of
Drag & Drop Editor October 24, 2019
Why Use Confirmed Opt-In?
When a potential subscriber requests to be on your email list via online sign-up box, a confirmation email message is sent by Benchmark Email to this address. The subscriber must click a link to become an active subscriber. This verifies that only the true owner of the entered email addresses can confirm that they indeed want your email campaigns. Confirmed opt in (also called double opt-in) subscribers are far less
Reports August 6, 2018
What is proof of permission and why do I need to provide it?
Proof of permission is some sort of record that tells us that your list is permission-based. By permission-based, we mean that every single person on your list has given you the green light - in one form or another - to email them. To take things further, the contacts on your list must be from people who know, without question, that they're giving you permission to email them. To put
General questions May 10, 2021
Is there a way to move the permission reminder to somewhere other than the top of my email?
The permission reminder always appears at the top of your email for a reason – so customers can see it when they open the email or view it in their preview window. For this reason, it cannot be moved from its place in your email header. If you'd like to put in your own permission reminder somewhere else in your email, all you need to do is turn off the
Create Drag & Drop Editor August 6, 2018