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What can I do with my From Name to improve my open rate?

  Your From Name is just as important as your Subject Line when it comes to whether recepients will open your email or not. There are a few things you can do with your From Name to help improve your open rate. Get Recognized Your subscriber should be able to identify you as the sender of the email. Therefore, your From Name needs to contain information that connects with your

Delivery Reports March 28, 2019

How do I use the From field and subject line in the message header more effectively?

The "From Name" appears in the "From" column in the email box of your recipients. You can update the "From Name" for each email in the EMAIL DETAILS step of the email creation process. To remain in compliance with the federal CAN-SPAM Act, your "From Name" should clearly identify your organization when you send your emails. That means that your "From Name" should almost always appear as your company name,

Email Marketing March 28, 2019