What is the difference between a variable and variant?
Variables are what you've chosen to test within the email or Variant. For example, in a From Name / Subject Line AB Test, the From Name and Subject Line are the Variables and the Email with the revisions to the From Name and Subject Line would be the Variant.
How do you manually choose a winner?
In Step 4 (Rules tab) of creating an AB test, select "Manually- I will monitor the results and choose the winning variant and final send time myself." To pick the winning Variant (after completing the step above): Hover your cursor over Tools Select AB Testing from the drop-down menu Click on the desired AB Split Test Name Choose a winning variant Select Send Immediately or schedule it for a future
What are the different types of AB Tests I can do in Benchmark Email?
From Name / Subject Line Test - This test measures your recipient's response to different Subject Lines or From Names to determine which variant returns the greatest value Campaign vs. Campaign Test - This test measures your recipient's response to different email campaigns Multiple Variable Test - This test measures your Recipient's response to Multiple Variables in your email campaign including From Name, Subject Line and From Email Address to