How to Improve Your Email Delivery
Reaching your contact’s inbox is the most important part of your email marketing strategy; however, in some cases reaching the inbox can be harder than anticipated. At Benchmark, we go the extra mile to ensure you have the necessary tools to deliver great-looking emails. We are also constantly adjusting our strategies to move past any roadblocks put by ISP’s (email clients). But did you know there are things you can
What Are SPF Records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery November 30, 2020
How to Change Your Time Zone
By default, Benchmark sets all accounts to the "Greenwich Mean (+0000) Time Zone," and your campaigns will be scheduled using this timezone. If this isn't a time zone you want to use, don't panic; there is an easy way to change it. There are two places where you can change your time zone, your account settings, and an emails checklist. Topics covered in this article: How to change the time
How to Warm Up Your Dedicated IP
IP warming is a practice, you gradually increase over time, the number of emails you send out via your IP address. Email Blasting out of a “cold” IP address damages deliverability and might catch the ISP radar’s attention. When switching to a new IP address, it’s critical to start slowly with a low send volume, in order to establish a good sender reputation with the new IP address. This gradual
Tips for Plain-Text Email Formatting
Always include a plain-text alternative message with all your HTML emails that you send through Benchmark, because some people choose not to view HTML and would rather read text messages. Also, some anti-spam applications view an HTML email that's sent without a plain-text alternative as "sloppy" and typical of spam, ending in your message being blocked. You can use our “COPY TEXT FROM HTML EMAIL” feature to create a text
Templates & Editor November 3, 2020
How Does Customizing My Footer Affect My Campaign Results?
Although it looks cluttered or busy in the footer with all the elements showing. Each link does contain a function to help your email. Please note, both the Unsubscribe and the physical mailing address cannot be removed, due to the CAN-SPAM legislation. An example would be the Manage Subscription link. By removing this option, your audience may not be able to edit their subscription, and may unsubscribe on their own.
Drag & Drop Editor October 28, 2020
What Is an Ab Test?
With our AB Test feature, you can improve your performance by testing different variables within your email to determine the success by the total number of Opens, Clicks, or Opens & Clicks and choose the "winner" to send to your remaining contact list. Decide what type of test you would like to run, the number of variants, and recipients. Choose whether you want your winning variant to be determined by
How do I Create an AB Test?
To create an AB Test, you must start by creating an email and saving it as a draft. If the email is not saved as a Draft, it will not show up as an available option. Follow the instructions below, to create an AB Test: Log in to your Benchmark account. Create an email (click here to find out how) In Step 4 (Schedule Delivery, select Save as Draft, I’ll send
How do I disable a published survey so that it prevents new respondents from participating?
In order to prevent new respondents from participating in your published survey, you will need to close it. You will still be able to access the results of your survey after you have closed it. To close your published survey: Log in to your Benchmark account. From the left navigation, click on Contacts. Under the Contacts menu, click on Survey. Select the active Survey you would like to disable. On
Surveys & Polls September 6, 2019
Clean List Feature
The Benchmark Clean List feature can remove specific groups of emails from individual contact lists, such as hard-bounces, soft bounces, or contacts who have not opened your emails. If you are not ready to remove the contacts, you can create a new email list. Sending to a group of contacts who are not engaging with your email or a group of contacts whose emails could be invalid can and will