What Is a Double Opt-in?
A double opt-in is a two-step process for new signups, that allows site visitors to join a mailing list. The visitor must initially sign up and then respond to a welcome email containing a confirmation link. Using a double opt-in signup form helps ensure your contacts are interested in receiving your email content, and it also avoids robot email signups and improves email deliverability. Here’s how it works: First, someone
Contacts October 14, 2021
How to View Opt-in Contacts
Opt-in contacts are recipients who have confirmed via email that they would like to receive your email marketing messages. By either confirming via the Confirmation Email or by clicking on the Reconfirm link in any of your email campaigns. To see the Opt-in subscribers in your Benchmark list. Please follow the steps below. From the left menu, select Contacts. Click on the name of the contact list for which you
Contacts April 19, 2021
Blog: How to Reduce Email Bounce Rate and Improve Deliverability
Reaching your contact’s inbox is the most important part of your email marketing strategy; however, in some cases reaching the inbox can be harder than anticipated. At Benchmark, we go the extra mile to ensure you have the necessary tools to deliver great-looking emails. We are also constantly adjusting our strategies to move past any roadblocks put by ISP’s (email clients). But did you know there are things you
How to Reduce Spam Complaints
The following tips will help you reduce spam complaints: Confirmed opt-in: The best way to ensure that your subscribers want to receive emails from you is by using a confirmed opt-in process. It requires your subscribers to confirm their subscription, usually by clicking a link in an email before they can be added to your email list. Your list only: It is not acceptable to purchase email lists or
How Do I Save the Email Addresses of Contacts Who Opened an Email?
Keeping track of those contacts that have opened an email is an excellent practice of engagement. You can save the email addresses of contacts who opened your email as a list, using the Report section in Benchmark. If the same recipient opened the email several times, that contact would only appear once in the new list. To save the email addresses of contacts who opened an email to a list,
General Questions April 26, 2021