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How Benchmark Tracks Email Opens
Email opens are recorded in two ways, one with a hidden image that downloads when a contact opens your email; this image is added to emails created in our Drag and Drop editor or Code editor. The second method is when your contact clicks on links that include link tracking within the email message.
CONSIDER
Emails created in the Plain Text editor do not support images or clickable links. The invisible image we use to track it is not displayed. Therefore, email reports may not be accurate.
SUGGESTION
To learn how to view or export contacts who opened emails, click here.
Contacts who do not engage with your email could still be considered open. See some reasons why below.
If you have any questions, please contact our support team.