What is a clean list and how do I clean my list?

A clean list, is the act of removing bounced, and unengaged email addresses from your list. List hygiene is important if you want to maintain your sending reputation. Benchmark advises you to clean your list after every email campaign you send. Your list may become smaller, but your remaining emails will target the customers that truly want to hear from you. Benchmark offers 4 different types of contact removal. Confirmed