Segments are a different part of your list that you have specially created.  Segments are generated based on information of your contacts such as, State, Business Name, or even something custom, like a special tracking code for a group of people.  By creating a Segment, you’ll be able to email to these people, separately from the rest of your list, or even exclude them from an email. To create a segment:

1. Log in to your Benchmark account.
2. On the Dashboard menu, click on Contacts.
3. Now click on Segments.
4. Click on the Create New Segment button.
5. Select the list you wish to create a Segment of.
6.  Give your Segment a name and optional description.
7. Click Save & Next.
8. Now create your criteria for your segment. •    Criteria is based on information you provide of your contacts •    You can add comprehensive criteria, include or exclude the other information
9. Click Save and Refresh Count to save your segment criteria and segment.

The more information you have of your clients, the more thorough your segment will be.  Also as a tip, you can create codes for certain contacts in a list (this could be product codes or tracking codes).  You can then later use those codes to segment them in Benchmark.  If you don’t have much information of your contacts, utilizing Surveys and Polls can be one way of collecting this information.

If you have additional questions, please feel free to contact our support team via Email, LiveChat or Phone.