Having strong quality content that offers a unique view on your area of business will help pull new people to your page in their search results.
Publishing a blog is a great way to get content onto your site that is readable and attractive. Blogs are very popular and people are drawn to them, making the number of potential subscribers grow. Search engines also index your articles, which will also increase traffic to your site. Consider connecting your blog to your Benchmark Email account to give even more access to both your campaigns and blogs.
Using some of your business’ budget for advertising might be the best way to increase traffic flow to your site. Choosing to advertise on popular social media sites, such as Facebook, will get your name out there and exposed to various groups of people. Spending a little money now can result in large financial gain down the road.
There are offline as well as online advertising opportunities. For online options, consider Google AdWords, Yahoo! Search Marketing, Google AdSense, and MSN adCenter. For offline advertising, make sure that your website address and some information about your company is on any print materials that you use.
There are certain things you will want to avoid, otherwise you will cause more harm than good for your website and business.