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How many questions should a good survey have?

Surveys & Polls Updated on August 4, 2011

Surveys that are short, to the point, and as clear as possible will result in higher and more accurate response rates.
  • The length of your survey should be short enough that it takes the average user 5 minutes or less to complete. This can be achieved with about 10 questions or less, usually.
  • Before you create your survey, be sure you have given thought to what your objectives are. Knowing what you want to achieve will keep you focused. This will help prevent unnecessary or irrelevant questions, which could frustrate or annoy your respondents and cause them to abandon your survey prior to completing it.
  • Questions should not be misleading, confusing, or contain a double negative if you want to receive good results. Users will be more inclined to answer truthfully if they feel comfortable with what they are being asked.
  • Consider creating multiple surveys if you need to cover more than one or two topics.

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