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How Should I Collect Subscribers at Conferences?

Contact Lists Updated on August 18, 2011
Events such as conferences, trade shows or seminars offer a great opportunity to network and promote your business to many people in a short amount of time. They also allow you a perfect opportunity to collect new subscribers for your future campaigns and/or newsletters.

Here are a few ways you can go about this:

  1. Verbally – Try to pitch your newsletter at some point in every conversation you have. Find a moment where it would be relevant to mention your campaign and then discuss why you feel it would be beneficial for the person to receive it.
  2. Your Presentation – If at some point during the event you have an opportunity to present information to an audience, don’t miss the chance to also discuss your newsletter and why it would be a good idea for them to sign up for it. Make sure you provide them with an easy and fast way to sign up right there on the spot, such as cards they can fill out and return to you.
  3. Your Booth – If you are a participant of the event and not just an attendee, you probably have a booth for your business. Use this opportunity to provide a quiet way for people to learn about who you are and what you offer. Some people may not want to discuss it verbally but will enjoy the opportunity to pick up reading material from your booth. Make sure your website is printed on everything you hand out and you may also want to provide signup cards at your booth with a drop box.
*NOTE: It is important that you receive permission from each person who signs up before you send them correspondence. Receiving a business card from someone is not enough to be considered opt-in. They need to give their consent to receive the newsletter as well.

Now that you have a few more options to increase your contact list, you will want to keep it organized. If the email addresses were collected one by one, you will want to create a spreadsheet of the data to import it into your Benchmark Email account. You may also utilize our Copy & Paste feature or manually type in each contact as you collect them.

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