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How do I create a targeted list?

Contact Lists Email Marketing Updated on March 4, 2019

A Targeted List is a list created based on your contacts’ email interaction level, such as opens, unopens and URL clicks.

Note: This is a paid feature. If you would like to take advantage of its functionalities, Click Here to upgrade your account.

Follow the steps below to create a Targeted List:

  1. Log into your Benchmark account.
  2. From your Dashboard menu, click on Contacts.
  3. Click on the Create New List button.
  4. Choose the Targeted List option and click Next.
  5. Now, select if you would like to target your list based on Opened or Not Opened or based upon the URL your subscribers Clicked on.

For a list based on opens and clicks:

  1. Click Next.
  2. Choose a campaign and click Next.
  3. Choose the Engagement Criteria, Email Criteria, and Engagement Type.
  4. Create a list to save your results.

Targeted List based on clicks

For a list based upon a URL your contacts clicked on:

  1. Click Next.
  2. Select the URLs that were clicked to create your segmented list and click Next.
  3. Select the Engagement Criteria.
  4. Create a list to save your results and click Save.

Targeted List Based on click

Based on your results, you can send targeted data to those subscribers who have engaged through clicks and opens!

Note:  Depending on the list size, list saving time could take a few minutes.

If you have additional questions, please feel free to contact our support team via Email, LiveChat or Phone.

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