Why is the unsubscribe link mandatory in my campaigns?

In order to comply with the CAN-SPAM Act, recipients must be given at least one unsubscribe link in every email correspondence sent. Benchmark Email ensures this is followed by automatically inserting an unsubscribe link in the footer of all newsletters that are sent through our system. We also recommend placing a link in the header of your email as well. The option to do this is in Step 1 of