Why is it required to have a plain text version of my campaign?
Every email client has settings that determine whether or not the contact views emails in HTML format or plain text format. Some of your contacts will have their email clients set to only display emails in plain text. For this reason every email sent from our system must contain a text version. The HTML email must closely match the text email. If they do not closely match, the email is
Can the text version of an email include formatting?
The reason there is a text version of your email is so that those subscribers whose email programs do not handle HTML code can still read your message. The text version is almost entirely free from the coding including in the HTML version. By choosing to include HTML tags in the text version, which is allowed, you run the risk of your subscribers possibly seeing the HTML tags if their