How to Improve Your Email Delivery
Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have the very best delivery and open rates, constantly adjusting our strategy to move past any roadblock email clients put in place.
Why is the unsubscribe link mandatory in my campaigns?
In order to comply with the CAN-SPAM Act, recipients must be given at least one unsubscribe link in every email correspondence sent. Benchmark Email ensures this is followed by automatically inserting an unsubscribe link in the footer of all newsletters that are sent through our system. We also recommend placing a link in the header of your email as well. The option to do this is in Step 1 of
Drag & Drop Editor October 24, 2019
I have partnered with a company that has an existing list. Can I email their list about my product/service?
You may not email that list if you are going to be representing yourself and your products/services. In order to utilize Benchmark Email services, the lists you want to use need to have given you permission to contact them. In this particular case, the subscribers would not recognize an email from you and more than likely you would be marked as spam. This would have a negative impact on you
Contact Lists October 12, 2020
Why Use Confirmed Opt-In?
When a potential subscriber requests to be on your email list via online sign-up box, a confirmation email message is sent by Benchmark Email to this address. The subscriber must click a link to become an active subscriber. This verifies that only the true owner of the entered email addresses can confirm that they indeed want your email campaigns. Confirmed opt in (also called double opt-in) subscribers are far less
Reports August 6, 2018
How do I re-subscribe a contact who opted out or was accidentally removed?
If a contact has selected the "Do No Contact" option, you cannot add them to any of your lists. To re-subscribe, the contact must opt to subscribe again. When a contact is removed from your list, they are placed on Benchmark's "Master Unsubscribe List." This list forbids the user from being contacted again. The user is welcome to re-subscribe to your list if they so choose, but they must follow
Contact Lists October 24, 2019
Is there a way to move the permission reminder to somewhere other than the top of my email?
The permission reminder always appears at the top of your email for a reason – so customers can see it when they open the email or view it in their preview window. For this reason, it cannot be moved from its place in your email header. If you'd like to put in your own permission reminder somewhere else in your email, all you need to do is turn off the