Why is the unsubscribe link mandatory in my campaigns?
In order to comply with the CAN-SPAM Act, recipients must be given at least one unsubscribe link in every email correspondence sent. Benchmark Email ensures this is followed by automatically inserting an unsubscribe link in the footer of all newsletters that are sent through our system. We also recommend placing a link in the header of your email as well. The option to do this is in Step 1 of
Drag & Drop Editor October 24, 2019
How do I re-subscribe a contact who opted out or was accidentally removed?
If a contact has selected the "Do No Contact" option, you cannot add them to any of your lists. To re-subscribe, the contact must opt to subscribe again. When a contact is removed from your list, they are placed on Benchmark's "Master Unsubscribe List." This list forbids the user from being contacted again. The user is welcome to re-subscribe to your list if they so choose, but they must follow
Contact Lists October 24, 2019