Can I use emojis in my subject lines?
Add emojis in your emails subject line and engage with your subscribers in a different and more inviting approach. Benchmark provides the right tools to increase your open rate by implementing web safe and mobile friendly emojis as your email marketing strategy! You can grab your emojis, or you can use the emojis provided by Benchmark. The emojis provided are hosted through Emojipedia, and not all recipients will see the
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
What is preview text and how can it benefit my email?
Preview text is the short summary text that immediately follows the subject line when viewing an email in an inbox. This text is not displayed in your email's layout. This advanced feature allows you to maximize inbox space and can help increase the open rate of your email. It helps give more control over what content an email client shows after your subject line. Keep your most important information in
Templates & Editor September 5, 2019
Why does my email look different in different email clients and browsers?
In short, every email client and browser renders HTML code differently from one another. Compare it to the numerous languages that are out there. While one joke may make sense and even be hilarious in one, it may directly translate into a grammatically incorrect statement that makes no sense at all in another. The severity of your email anomalies will vary depending on the email client or browser and may
What are the different types of AB Tests I can do in Benchmark Email?
From Name / Subject Line Test - This test measures your recipient's response to different Subject Lines or From Names to determine which variant returns the greatest value Campaign vs. Campaign Test - This test measures your recipient's response to different email campaigns Multiple Variable Test - This test measures your Recipient's response to Multiple Variables in your email campaign including From Name, Subject Line and From Email Address to
How can I get more contacts to open my emails and/or surveys?
Please consider the following tips to help increase your open rate: Make sure that your "From" name is one that your subscribers will recognize. A contact is much more likely to open an email if they trust the sender. Try to use the same "From" name each time so that you build familiarity and credibility with your subscribers. Incorporate your name, business or department to cleary identify yourself to your
Reports August 7, 2018
How do I use the From field and subject line in the message header more effectively?
The "From Name" appears in the "From" column in the email box of your recipients. You can update the "From Name" for each email in the EMAIL DETAILS step of the email creation process. To remain in compliance with the federal CAN-SPAM Act, your "From Name" should clearly identify your organization when you send your emails. That means that your "From Name" should almost always appear as your company name,
Email Marketing March 28, 2019