What is Abuse?
One way to define abuse is as a "Spam Complaint." There are different levels of complaints, each of which can affect your emailing reputation. Standard Abuse Complaints are registered when a recipient marks your email as spam inside of their inbox. A report is sent to us whenever this happens, and we automatically unsubscribe the recipient and add them to your Master Unsubscribe List in your account to prevent any
Reports September 16, 2020
How can I cut back on spam complaints?
The following tips will help keep your complaints to a minimum : Make sure that you have explicit permission to send email to your contacts. Make sure your sign-up form comes with an explicit permission statement. This statement should indicate the type of content in your emails as well as your sending frequency (for example, weekly, bi-weekly, monthly). Make complete use of your welcome email so users know that
Is the email in the client‘s “Junk” folder?
If you know the recipient, ask if your message got sent to their junk folder by accident. If it was, tell them to add your email address to their "trusted senders" list, or their address book. That usually helps prevent you from being tagged as a spammer in future campaigns.
Delivery March 8, 2019