How can I cut back on spam complaints?
The following tips will help keep your complaints to a minimum : Make sure that you have explicit permission to send email to your contacts. Make sure your sign-up form comes with an explicit permission statement. This statement should indicate the type of content in your emails as well as your sending frequency (for example, weekly, bi-weekly, monthly). Make complete use of your welcome email so users know that
Is the email in the client‘s “Junk” folder?
If you know the recipient, ask if your message got sent to their junk folder by accident. If it was, tell them to add your email address to their "trusted senders" list, or their address book. That usually helps prevent you from being tagged as a spammer in future campaigns.
Delivery March 8, 2019