Do I need a physical address when creating the Event Location?
You do not need to have a physical address when creating an event, it is not a required field. The Benchmark Events tool however does include a mapping feature that automatically displays the address on a map, this can be disabled if your venue or address is not real or physical. However what is required is an event host and email address as a form of contact. If you
Event Marketing August 7, 2018
Why do preview and reading panes cause an email address to appear many times on an open report?
Here are a few reasons why you may be seeing one contact listed many times in your open report: When the preview pane is used to view an email, the email is automatically "opened." Therefore, when a contact uses the preview pane to view your email, it could register as an "open" many times within only a minute or two depending on how many times the user viewed it in
Reports August 7, 2018
How do email reading or preview panes affect my email open reports?
The preview pane is what allows a user to scroll through and read an email while also being able to view their list of emails in the inbox. When a subscriber uses the reading or preview pane to view an email instead of completely opening it, it may cause the email address to appear several times as an "open" in your report. Please keep this in mind if you see
Reports August 7, 2018
Does Benchmark Email allow me to use purchased email addresses?
No, we do not allow the use of purchased email addresses. Benchmark Email is a permission-based email marketing company. If you use purchased email addresses with Benchmark Email, your account will be terminated and you will not be eligible for a refund. Benchmark members must follow the anti-spam policies of the CAN-SPAM Act and obtain their lists lawfully by confirmations and opt-ins. Not sure if your list is permission-based? Check
Contact Lists August 6, 2018