How can I lower my opt-out rate?
It is expected that a certain number of contacts will opt-out with every campaign that is sent. However, if you are losing a significant number of subscribers, there may be two main reasons for this. Targeted Audience You may not be sending to the appropriate audience. If subscribers signed up hoping to receive notices of upcoming sales and coupon opportunities but instead only receive your detailed, informative newsletter then they
Contact Lists August 6, 2018
How do I write effective survey invitations?
You may be sending your survey to your recipients when they are in all manner of moods or trying to wade through any number of emails. Conversely, they may have all the time in the world but you are not giving them enough info to reassure them that your survey is necessary. Follow the steps below to improve your survey open- and click-rates: Start Immediately from the Subject Line The
Surveys & Polls August 6, 2018