What is an AB Test?
With our AB Test feature you can improve your performance by testing different variables within your email to determine the success by the total number of Opens, Clicks, or Opens & Clicks and choose the "winner" to send to your remaining contact list. Decide what type of test you would like to run, the number of variants and recipients. Choose whether you want your winning variant to be determined by Opens,
How do I create an AB test?
To create an AB Test, you must start by creating an email and saving it as a draft. If the email is not saved as a Draft, it will not show up as an available option. Follow the instructions below, to create an AB Test: Log in to your Benchmark account. Create an email (click here to find out how) In Step 4 (Schedule Delivery, select Save as Draft, I’ll send
Can I test out content in an AB test, such as graphics, paragraphs, links, etc.?
Yes, you can test out the content in your campaigns Benchmark offers a feature Campaign vs. Campaign AB Test. AB Testing will allow you to see which campaign has better overall results, whether you are measuring by Opens, Clicks or even Forwards you can even set a time period to run your test this. To create a Campaign VS. Campaign AB Test, please use the following instructions: Log into your
What is the difference between creating an AB Test from the scheduling page or using the AB Test Tool?
Creating an AB test in Step 4 of the email creation process limits your AB test to only the Subject Line testing. Benchmark provides 3 additional options aside from the Subject line testing. Each will have its own benefits and will be easy to use. From Name / Subject Line Test Measures your recipient's response to different Subject Lines or From Names. Campaign vs. Campaign Test Measures your Recipient's response