How to Improve Your Email Delivery
Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have the very best delivery and open rates, constantly adjusting our strategy to move past any roadblock email clients put in place.
How to Reduce Spam Complaints
The following tips will help you reduce spam complaints: Confirmed opt-in: The best way to ensure that your subscribers want to receive emails from you is by using a confirmed opt-in process. It requires your subscribers to confirm their subscription, usually by clicking a link in an email before they can be added to your email list. Your list only: It is not acceptable to purchase email lists or
What Are SPF Records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery November 30, 2020
What is DKIM?
By now you should be familiar with SPF Records and why they are essential to your sender's reputation. However, the SPF Record is part one for basic authentication. Part 2 requires you to add a new CNAME giving you dual authentication which helps improve your delivery success. Most ISP’s will utilize SPF, and DKIM to validate incoming emails. If the email records are not verified, it will most likely end
Delivery March 3, 2021
How to Warm Up Your Dedicated IP
IP warming is a practice, you gradually increase over time, the number of emails you send out via your IP address. Email Blasting out of a “cold” IP address damages deliverability and might catch the ISP radar’s attention. When switching to a new IP address, it’s critical to start slowly with a low send volume, in order to establish a good sender reputation with the new IP address. This gradual
How Does Customizing My Footer Affect My Campaign Results?
Although it looks cluttered or busy in the footer with all the elements showing. Each link does contain a function to help your email. Please note, both the Unsubscribe and the physical mailing address cannot be removed, due to the CAN-SPAM legislation. An example would be the Manage Subscription link. By removing this option, your audience may not be able to edit their subscription, and may unsubscribe on their own.
Drag & Drop Editor October 28, 2020
What Is DMARC and How Is It Affecting Me?
DMARC is a Domain-based Message Authentication, Reporting & Conformance. A rule that works with SPF and DKIM to confirm the authentication from an email message. Both SPF and DKIM must fail for Dmarc to take action. DMARC is a way for email providers like Yahoo and AOL to authenticate emails that are using their addresses. Yahoo and AOL have do not authenticate emails that are sent with their addresses (@yahoo.com
How to Prevent Emails From Being Filtered
If your emails are being filtered they are likely being treated as spam by your contacts' email clients. To reduce your spam complaints and the likelihood of your email being bounced or filtered, try the following: Do not use spammy words such as: Cash, Degree, Lottery, Diet, Foreclosure, Debt, Money, Sex, Free Avoid these phrases: reverse aging, compare rates, free installation, auto email removal, free, online pharmacy, get paid,
Delivery March 11, 2021