Why is my email campaign under review?
When an email campaign is scheduled to be delivered, the email is scanned and then monitored by our Benchmark support team. Emails are checked for signs of abuse or language that could be marked as spam by inbox filters. This is done to protect both Benchmark Email's reputation and the reputation of the sender, as well as ensure a higher deliverability rate. Factors that require further investigation take longer to
General questions August 21, 2019
What is the Benchmark’s reputation health score?
Benchmark provides a quick view of your sending reputation within Benchmark by scoring your sending habits. Depending on your sending habits the score can range from 8 to 0. It is a no brainer that creating good sending habits can lead you to great email delivery success. The health reputation meter can help you achieve your sending goals by staying within a reasonable sending range. The scores are given
Delivery October 2, 2019
What are SPF records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery September 13, 2019
What is DMARC and how is it affecting me?
DMARC is a Domain-based Message Authentication, Reporting & Conformance. A rule that works with SPF and DKIM to confirm the authentication from an email message. Both SPF and DKIM must fail for Dmarc to take action. DMARC is a way for email providers like Yahoo and AOL to authenticate emails that are using their addresses. Yahoo and AOL have do not authenticate emails that are sent with their addresses (@yahoo.com
What is Whitelisting? How do I add email addresses to my safe senders list in my email client (or my security software)?
Whitelisting is specifically allowing emails from a certain source, such as Benchmark Email, to be allowed into your email inbox. Adding such trusted email addresses to your whitelist so that they can pass easily through your spam filter or junk folder varies across the different email clients and internet security platforms. The following is a list of steps for programs and email in alphabetical order. AOL 7.0 / 8.0 /
What are Spamtraps?
As per wikipedia, "Spamtraps are usually e-mail addresses that are created not for communication, but rather to lure spam. In order to prevent legitimate email from being invited, the e-mail address will typically only be published in a location hidden from view such that an automated e-mail address harvester (used by spammers) can find the email address, but no sender would be encouraged to send messages to the email
Delivery March 1, 2019