Prohibited Industries and Prohibited Content
Every email campaign that gets scheduled for delivery goes through a review process, and based on the results, our system either approves or rejects the email campaign. While most clients won't ever notice a rejected email, some will, and usually, they are in “risky” sending industries. Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. Risky industries have a much higher bounce rate,
What Is the Benchmark’s Reputation Health Score?
Benchmark provides a quick view of your sending reputation within Benchmark by scoring your sending habits. Depending on your sending habits the score can range from 8 to 0. It is a no brainer that creating good sending habits can lead you to great email delivery success. The health reputation meter can help you achieve your sending goals by staying within a reasonable sending range. The scores are given
Delivery November 2, 2020
How to Reduce Spam Complaints
The following tips will help you reduce spam complaints: Confirmed opt-in: The best way to ensure that your subscribers want to receive emails from you is by using a confirmed opt-in process. It requires your subscribers to confirm their subscription, usually by clicking a link in an email before they can be added to your email list. Your list only: It is not acceptable to purchase email lists or
Clean List Feature
Our clean list feature will help you remove emails from your contact list that can hurt your email deliverability. We recommend you clean your list periodically and especially after sending email campaigns. This feature should not be confused with the List Verification service we also offer, click here to learn more about List Verification. The Clean List feature can help remove the following emails. Confirmed Bounces Hard Bounces Soft Bounces
Contact Lists October 29, 2020
I Want to Begin Collecting Email Addresses. What Should I Do?
It is important to understand that growing an engaged list is an important part of creating a successful email marketing strategy. To successfully build a permission-based email list, you will want to take note of the following suggestions: • Promote your newsletter signup throughout your website. There are many reasons a sign up form is a strategic marketing move, but the main goal is to grow a list of permission-based
Contact Lists November 2, 2020