Why do preview and reading panes cause an email address to appear many times on an open report?
Here are a few reasons why you may be seeing one contact listed many times in your open report: When the preview pane is used to view an email, the email is automatically "opened." Therefore, when a contact uses the preview pane to view your email, it could register as an "open" many times within only a minute or two depending on how many times the user viewed it in
Reports August 7, 2018
Why is the unsubscribe link mandatory in my campaigns?
In order to comply with the CAN-SPAM Act, recipients must be given at least one unsubscribe link in every email correspondence sent. Benchmark Email ensures this is followed by automatically inserting an unsubscribe link in the footer of all newsletters that are sent through our system. We also recommend placing a link in the header of your email as well. The option to do this is in Step 1 of
Drag & Drop Editor August 6, 2018