How to create an Email Engagement Automation
Email Engagement automations are determined when a person clicks on a link or opens an email. You are able to send emails when a contact: Opens an email Clicks on any link in the email Clicks on a specific link in the email To create an Email Engagement automation, kindly follow the steps below: Log into your Benchmark account Click on Automations from your Dashboard menu Select Automation Lite Now
Automation Lite June 27, 2019
Signup Form Unique URL
While you can’t place a signup form in an email, you can certainly add the signup form’s unique URL to your email campaign. Both the Embedded Form and the Classic Signup form provide you with a web link that is not limited to only your site, take that URL and share it in multiple channels to see your subscriber list grow. To get your signup forms URL, please follow the
Signup Forms May 28, 2019
How do I integrate Easypromos with Benchmark?
With Easypromos you can create sweepstakes and contests. Use your promotions to add new subscribers to your Benchmark account. This integration is available free with every Benchmark Account. Please note: An Easypromos White Label plan is required to set up the integration. Please follow the steps below to integrate: Log into your Benchmark account. Click on your Username and select Integrations. Scroll to the bottom of the page and click
Integrations January 18, 2019
How do I insert a YouTube icon into my email?
Benchmark makes it effortless for you to insert social media icons into your email, like the YouTube icon. You can share links to your social profiles by adding social media icons and share with your subscribers. This process will begin within the email creation process. If you would like to learn how to initially create an email, click Here to learn more! To insert a YouTube icon into an email
Social Media November 27, 2018
Supported headers in Benchmark
Headers are key while importing a list. When you import contacts to Benchmark, the headers of your import file will be mapped to a field in your Benchmark list. For this reason, it is very important to follow the supported guidelines to get better results. Below is a list of headers supported by Benchmark: First Name Middle Name Last Name Email Address City State Zip Country Phone Fax Cell Phone
Getting Started May 28, 2019
Where can I find my Opt-in contacts?
Opt-in contacts are recipients who have confirmed via email that they would like to receive your email marketing messages. By either confirming via the Confirmation Email or by clicking on the Reconfirm link in any of your email campaigns. To see the Opt-in subscribers in your Benchmark list. Please follow the steps below. From the left menu, select Contacts. Click on the name of the contact list for which you
Difference between Automation Pro and Automation Lite
Benchmark proudly provides two automation features which help you to create engagement with your subscribers. Both of the features are based on email automation. However, there are some differences in the functionality. Automation Pro has advanced automated features where our Automation Lite has the basics to get you started. Automation Pro Automation Pro allows to add or remove subscribers from lists or automatically send an email based on triggers, which
How do I create a targeted list?
A Targeted List is a list created based on your contacts’ email interaction level, such as opens, unopens and URL clicks. Note: This is a paid feature. If you would like to take advantage of its functionalities, Click Here to upgrade your account. Follow the steps below to create a Targeted List: Log into your Benchmark account. From your Dashboard menu, click on Contacts. Click on the Create New List
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
How to improve your email delivery
Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have the very best delivery and open rates, constantly adjusting our strategy to move past any roadblock email clients put in place.
Reports August 7, 2019