What are responsive emails?
Responsive emails are designed to adapt to all the devices they are viewed on by rearranging all texts, images, and blocks. Benchmark offers easy to use tools to help you create your own responsive emails. Resulting in more opens and clicks on your email campaign. Approximately 55% of all emails are now opened on mobile devices rather than computers. The big difference between viewing an email on a traditional desktop
Templates & Editor November 21, 2019
Does Benchmark Email provide responsive templates?
Absolutely yes! Benchmark does provide responsive templates for your emails. Any emails you create in the Drag & Drop Editor will be responsive and will adapt to all mobile devices. Whether you create the email from scratch or choose a template with the Drag & Drop Editor you’ll have a responsive email, barring any content that may break the email. Click Here to learn about Responsive Emails. If you have
Templates & Editor June 25, 2019
Test Email and Limitations
To send a test email: Click on Email from the left navigation, and then Emails again. Then, click on Create New Email or open a Draft or Incomplete email. Complete the first 2 steps. You’ll then reach the Editor step. Select a template to use, and begin editing. Once you are ready hover over the Test button and select the Send Test Email option. You’ll see a popup where
Can I use emojis in my subject lines?
Add emojis in your emails subject line and engage with your subscribers in a different and more inviting approach. Benchmark provides the right tools to increase your open rate by implementing web safe and mobile friendly emojis as your email marketing strategy! You can grab your emojis, or you can use the emojis provided by Benchmark. The emojis provided are hosted through Emojipedia, and not all recipients will see the
What are some tips for an effective subject line?
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
Prohibited Industries and Prohibited Content
Every email campaign that gets scheduled for delivery goes through a review process, and based on the results, our system either approves or rejects the email campaign. While most clients won't ever notice a rejected email, some will, and usually, they are in “risky” sending industries. Benchmark Email reserves the right to deny campaigns that are determined to be risky or abusive. Risky industries have a much higher bounce rate,
How can I create an email using a Benchmark Email template?
Create an email using a Benchmark template that best fits your needs, or you can upload your HTML code to use your own template. To create an email using one of our templates: Log in to your Benchmark account. On the Dashboard menu, click the Emails tab and select Emails. Click the Create New Email button in the header section. Select Regular Email type and click Next. Choose the Drag
How do I insert social media links or icons (like Follow on Twitter, Find on Facebook and Connect on LinkedIn) into my campaign?
Social media sites are growing in popularity. Being able to include a link for your Twitter, Facebook, Google+ or LinkedIn page will help increase interest in your business and ultimately aid you in growing your contact lists. Benchmark provides social media icons you can use to link to your own personal social media pages. Learn how to customize the Social Media icons below: In Step 3 Editor, click and drag
What is preview text and how can it benefit my email?
Preview text is the short summary text that immediately follows the subject line when viewing an email in an inbox. This text is not displayed in your email's layout. This advanced feature allows you to maximize inbox space and can help increase the open rate of your email. It helps give more control over what content an email client shows after your subject line. Keep your most important information in
Templates & Editor October 15, 2019
What is Targeted Emailing?
Targeted Emailing will analyze the campaigns of your choosing, and determine which contacts are opening or clicking on your emails. You can base this on opens, clicks, or even specific URLs that your contacts click. Click here to learn how to create a targeted list or keep reading below. After choosing Targeted Emailing, two options will appear. Once you have selected your choice, choose the campaigns you want to
Contact Lists January 20, 2020