What is Abuse?
One way to define abuse is as a "Spam Complaint." There are different levels of complaints, each of which can affect your emailing reputation. Standard Abuse Complaints are registered when a recipient marks your email as spam inside of their inbox. A report is sent to us whenever this happens, and we automatically unsubscribe the recipient and add them to your Master Unsubscribe List in your account to prevent any
Reports January 9, 2019
How can I cut back on spam complaints?
The following tips will help keep your complaints to a minimum : Make sure that you have explicit permission to send email to your contacts. Make sure your sign-up form comes with an explicit permission statement. This statement should indicate the type of content in your emails as well as your sending frequency (for example, weekly, bi-weekly, monthly). Make complete use of your welcome email so users know that
What Is a Feedback Loop?
When ISPs (aol, hotmail, yahoo, etc.) provide email service providers (like Benchmark) tracking information regarding specific user spam complaints, this is known as a feedback loop. Since Benchmark is technically the sender, we receive the complaint and note it as such in your account. We automatically remove the complaining subscriber from your email list to avoid further complications. Feedback loops are necessary communications between email senders and various ISPs.
Delivery March 1, 2019