Why do preview and reading panes cause an email address to appear many times on an open report?
Here are a few reasons why you may be seeing one contact listed many times in your open report: When the preview pane is used to view an email, the email is automatically "opened." Therefore, when a contact uses the preview pane to view your email, it could register as an "open" many times within only a minute or two depending on how many times the user viewed it in
Reports August 7, 2018
How do email reading or preview panes affect my email open reports?
The preview pane is what allows a user to scroll through and read an email while also being able to view their list of emails in the inbox. When a subscriber uses the reading or preview pane to view an email instead of completely opening it, it may cause the email address to appear several times as an "open" in your report. Please keep this in mind if you see
Reports August 7, 2018
Am I able to add a “Read More” link for articles to shorten my email?
When you see a "Read More" link in newsletters, generally the sender has created articles that are hosted on their own website and linking to them. Steps to Take Before You Create a "Read More" Link You will want to follow a few simple steps before you create the link that will direct readers to an entire article on a webpage. The rest of the article must already be available
Drag & Drop Editor September 6, 2019
What is RSS? How can I use it with Benchmark Email?
RSS is commonly defined as "Real Simple Syndication" and is a specific type of file format that allows you to subscribe to various News Readers and receive automatic updates from various sites you have signed up for. How does this benefit you and email marketing? RSS-to-Email automatically sends newsletters when you update your blog or any other RSS feed. You will have control of the sending frequency (monthly, weekly or
RSS August 2, 2019