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Why do preview and reading panes cause an email address to appear many times on an open report?

Here are a few reasons why you may be seeing one contact listed many times in your open report: When the preview pane is used to view an email, the email is automatically "opened." Therefore, when a contact uses the preview pane to view your email, it could register as an "open" many times within only a minute or two depending on how many times the user viewed it in

Reports August 7, 2018

Why is the selection of font styles and sizes limited in Benchmark Email?

The font styles and colors are limited due to the compatability between browsers and operating systems.  In order to display the font and the colors in your emails or even the icons on your desktop, there needs to be a library of images that the computer can grab from.  Unfortunately this library of fonts styles, colors, and icons are not always the same.  However the list provided to your in

Templates & Editor August 7, 2018

What can I do with my From Name to improve my open rate?

  Your From Name is just as important as your Subject Line when it comes to whether recepients will open your email or not. There are a few things you can do with your From Name to help improve your open rate. Get Recognized Your subscriber should be able to identify you as the sender of the email. Therefore, your From Name needs to contain information that connects with your

Delivery Reports March 28, 2019