How do I use Automations?
First log into your Benchmark Email account at www.benchmarkemail.com, navigate to your Automations under your Tools menu, then click Create Automations. Then follow the instruction for the type of Automation you would like to create: Contact List Automation Click Select for Contact List Automation Give the Automation a name Select a List Then select a Trigger Input a From name and choose a From email address Then create your email
Automation Lite March 28, 2019
What is Automation Lite?
Automation Lite is an email or series of emails that get scheduled to send to your contacts over a specified period of days. When you create your Automation, you can specify how many days after the subscription date to send a particular message. For example, if you create an Automation email, you can set that email to be sent on day 0. This means that the contact will receive the
Automation Lite August 14, 2019
Why have so many people unsubscribed from my list?
From time to time you will experience a loss of contacts. This is inevitable and everyone goes through it. If several people unsubscribe within a short amount of time though, there may be a few reasons for this: Relevancy Is the content you are sending relevant to those who are receiving your campaigns? If contacts are expecting to receive a specific type of email and you have sent them something
Contact Lists September 5, 2019
What does opt-in or permission-based email mean?
When a subscriber actively requests and gives permission to receive email correspondence from you, the action is referred to as "opt-in". Email sent to recipients who have opted-in or subscribed to receive email communications from a particular company, website or individual is referred to as "permission-based". Permission is an absolute prerequisite for legitimate and profitable email marketing.
Contact Lists August 6, 2018
I have partnered with a company that has an existing list. Can I email their list about my product/service?
You may not email that list if you are going to be representing yourself and your products/services. In order to utilize Benchmark Email services, the lists you want to use need to have given you permission to contact them. In this particular case, the subscribers would not recognize an email from you and more than likely you would be marked as spam. This would have a negative impact on you
Contact Lists August 6, 2018
Can I send email campaigns to an older list?
As long as the list is permission-based, then you are able to use it in your Benchmark Email account. However, it is not advisable to send to addresses that have not been contacted in a year or more. Many people change their email addresses every year or so and this means that your success rate for that past list could be very low, with several hard bounces. Also, users may
Contact Lists August 6, 2018
Is it OK for me to email contacts from my business associate’s list?
There is no clear-cut answer to this question. If the subscribers opted-in to receive correspondence from your business as a whole and you are emailing on behalf of your business, then yes it would be OK for you to use the list. However, if the subscribers on the list only gave permission to the associate himself/herself and not to the overall business, then it would not be OK for you
Contact Lists July 24, 2018
Can I use the email list(s) from a company that I just bought?
If you are going to be representing that company in the same manner and with the same contact information used before you bought it, then yes you will be able to utilize the email addresses. However, we suggest that you send out an announcement to those contacts that the company is under new ownership and perhaps request that they verify their decision to "opt-in". You may want to take advantage
Contact Lists August 6, 2018
Is there a way to move the permission reminder to somewhere other than the top of my email?
The permission reminder always appears at the top of your email for a reason – so customers can see it when they open the email or view it in their preview window. For this reason, it cannot be moved from its place in your email header. If you'd like to put in your own permission reminder somewhere else in your email, all you need to do is turn off the
Create Drag & Drop Editor August 6, 2018