How do I create a segment?
Segments are a different part of your list that you have specially created. Segments are generated based on information on your contacts such as State, Business Name, or even something custom, like a special tracking code for a group of people. By creating a Segment, you'll be able to email to these people, separately from the rest of your list, or even exclude them from an email. To create
How can I lower my opt-out rate?
It is expected that a certain number of contacts will opt-out with every campaign that is sent. However, if you are losing a significant number of subscribers, there may be two main reasons for this. Targeted Audience You may not be sending to the appropriate audience. If subscribers signed up hoping to receive notices of upcoming sales and coupon opportunities but instead only receive your detailed, informative newsletter then they
Contact Lists August 6, 2018