How can I lower my opt-out rate?
It is expected that a certain number of contacts will opt-out with every campaign that is sent. However, if you are losing a significant number of subscribers, there may be two main reasons for this. Targeted Audience You may not be sending to the appropriate audience. If subscribers signed up hoping to receive notices of upcoming sales and coupon opportunities but instead only receive your detailed, informative newsletter then they
Contact Lists August 6, 2018