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Why You Should Avoid Using Public Domains for Email Marketing

Many things can improve your email marketing, but the number one thing you should never do is use a public domain as your sending email address. Using a public domain may cause distrust in your recipients, send you to the Spam folder, and in some cases even have your emails quarantined completely! In this article, we’ll list the different reasons why using a public domain to send marketing emails is

Delivery General questions January 14, 2021

Domain Whitelabeling with Benchmark Email

In our course to provide the best email marketing services to our clients, we keep our delivery team busy with adding new features and improving the existing ones. This time again, our team has created Domain Whitelabeling for those who want to improve their email delivery using Benchmark Email or those want domain whitelabeling. ISPs review email authentication records in the headers of received email campaigns to reduce spam emails

Delivery July 10, 2020

How to Improve Your Email Delivery

Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have the very best delivery and open rates, constantly adjusting our strategy to move past any roadblock email clients put in place.

Delivery Reports April 26, 2021

What is DKIM?

By now you should be familiar with SPF Records and why they are essential to your sender's reputation. However,  the SPF Record is part one for basic authentication. Part 2 requires you to add a new CNAME giving you dual authentication which helps improve your delivery success. Most ISP’s will utilize SPF, and DKIM to validate incoming emails. If the email records are not verified, it will most likely end

Delivery March 3, 2021