Why you should avoid using public domains for email marketing
Many things can improve your email marketing, but the number one thing you should never do is use a public domain as your sending email address. Using a public domain may cause distrust in your recipients, send you to the Spam folder, and in some cases even have your emails quarantined completely! In this article, we’ll list the different reasons why using a public domain to send marketing emails is
Delivery General questions August 21, 2019
Domain Whitelabeling with Benchmark Email
In our course to provide the best email marketing services to our clients, we keep our delivery team busy with adding new features and improving the existing ones. This time again, our team has created Domain Whitelabeling for those who want to improve their email delivery using Benchmark Email or those want domain whitelabeling. ISPs review email authentication records in the headers of received email campaigns to reduce spam emails
Delivery September 20, 2019
How to improve your email delivery
Great email delivery is one of the most important parts of a successful email campaign. In the long run, it will not only save you money and time but increase your audience and ultimately boost your sales. At Benchmark, we go the extra mile to make sure you have the very best delivery and open rates, constantly adjusting our strategy to move past any roadblock email clients put in place.
Reports August 7, 2019
What are SPF records?
A Sender Policy Framework also known as SPF Records is a form of email validation method for your domain that allows your recipients’ mail servers to verify that the emails from your domain from an ESP, mail exchange server or an IP are in fact sent by you, and are not being forged/spoofed by someone else. To get into a little more detail, when you purchase a domain for
Delivery September 13, 2019
What is DKIM?
By now you should be familiar with SPF Records and why they are essential to your sender's reputation. However, the SPF Record is part one for basic authentication. Part 2 requires you to add a new CNAME giving you dual authentication which helps improve your delivery success. Most ISP’s will utilize SPF, and DKIM to validate incoming emails. If the email records are not verified, it will most likely end
Delivery August 9, 2019