Merge Tags Available in Benchmark Email
You can personalize or customize your Benchmark Email campaigns through the use of merge tags. The following categories of tags are available to show you how you can personalize your email campaigns. Before getting started, please be aware that modifying the codes given below could break. HTML can be easy to use; however, the HTML code must be exact for it to render correctly. For example, when using quotation marks
Templates & Editor November 9, 2020
What is the Subject Line Suggestion feature?
When sending an email campaign to your subscribers, you want to make sure you captivate their attention with a short but catchy subject line. An engaging subject line can boost your open rate to a great extent. Benchmark provides the Subject Line Suggestion feature, which gives you your top performed subject lines based on previously sent emails campaigns. This feature is available in the following sections of creating an email
Drag & Drop Editor August 20, 2019
Using Emojis in the Subject Line
Add emojis in your emails subject line and engage with your subscribers in a different and more inviting approach. Benchmark provides the right tools to increase your open rate by implementing websafe and mobile friendly emojis as your email marketing strategy! You can grab your emojis, or you can use the emojis provided by Benchmark. The emojis provided are hosted through Emojipedia, and not all recipients will see the same
Tips for an Effective Subject Line
The subject line of your email is one of the most important parts of email marketing. It is the first thing your intended audience will see and weighs heavily on their decision to open or delete your email. Following some simple tips will help ensure the best deliverability rates and boost your number of opened emails. Keep It Short: You should keep your subject line to 55 characters or shorter.
What is an AB Test?
With our AB Test feature you can improve your performance by testing different variables within your email to determine the success by the total number of Opens, Clicks, or Opens & Clicks and choose the "winner" to send to your remaining contact list. Decide what type of test you would like to run, the number of variants and recipients. Choose whether you want your winning variant to be determined by Opens,
How do I Create an AB Test?
To create an AB Test, you must start by creating an email and saving it as a draft. If the email is not saved as a Draft, it will not show up as an available option. Follow the instructions below, to create an AB Test: Log in to your Benchmark account. Create an email (click here to find out how) In Step 4 (Schedule Delivery, select Save as Draft, I’ll send
What limitations does the CAN-SPAM Act of 2003 place on my subject line?
The CAN-SPAM Act of 2003 requires that your subject line accurately reflect the contents of your email. Your subject line must not use tricks to get your subscribers to open the email. For example, if you are giving away free merchandise with a conditional purchase, your subject line cannot simply say "Free XYZ" but instead would have to include the information about the conditions associated with the giveaway. Examples of
Getting Started October 12, 2020
If you want to use personalization in your subject line and/or email, you would have to use the construct [contact_attribute:Field Name] where Field Name refers to the field name in your contact list. It is important to add the field name as it is shown in the field label, spaces must be included. For example, if you are using fields with multiple words like first name, there should be a