Do I need a physical address when creating the Event Location?
You do not need to have a physical address when creating an event, it is not a required field. The Benchmark Events tool however does include a mapping feature that automatically displays the address on a map, this can be disabled if your venue or address is not real or physical. However what is required is an event host and email address as a form of contact. If you
Event Marketing August 7, 2018
What statistic does the Opens by Location map represent?
The "Opens by Location" represent the recipients who opened your campaign emails This does not track the number of times your email was opened. If your recipient opens an email from more than one location, the map will only show the location from which the email was last opened by the recipient. In some cases the IP information is insufficient for Benchmark Email to locate the open on the map.
Reports August 6, 2018